Where Do I Start?
There Are So Many Platforms To Choose From!
The goal of social media is the communicate & connect with your target audience.
Choose platforms that align with your brand & create engagement with the customers you want to reach.
When building your digital footprint, be consistent & strategic in your communication. Align your branding message across all platforms.
What's Your Handle?
YouTube
Snap Chat
Snap Chat
Snap Chat
Snap Chat
Snap Chat
Snap Chat
Is Your Content Engaging?
We Can Help With That!
Social media engagement is a measure of how people are interacting with your social media accounts and content.
The best way to improve your engagement is to have high quality, engaging content.
At GrassRoots Marketing Texas we will help you find the strategy that works best for your brand.
Comments; Likes & Share
Likes: A like is a quick and easy way to show your approval without comment.
Comments: A comment shows that you have an opinion and want others to know it.
Shares: A share is more time consuming than a like or comment because it requires an extra few mouse-clicks. A share also gives you the opportunity to add your own comment or mention people you want to see the post.
Metrics Matter...
It is important to consistently review your social media metrics to see what is working, and what is not.
Engagement rate: A common way to measure engagement, this metric is calculated by dividing the total number of engagements by the total number of post views (impressions) and multiplying by 100.
Click-through rate (CTR):
A measure of how well a website, landing page, or ad engages with its target audience. A high CTR indicates that the website or ad is resonating with users.
Audience growth rate: A metric that indicates whether you are gaining new followers. If your audience is growing, it usually means you are reaching new potential customers.
Amplification rate: A metric that measures how often your followers share your content. It's represented as a percentage.
Follower growth rate: A metric that allows you to gauge your follower count, which can impact your potential engagement rate, conversions, and brand reach.
Absolutely love working with GrassRoots Marketing. Website updates, social media platforms and more! Great marketing company!
Dani Seelig, Owner JHScents